Social Media Intern
Start date: Ongoing
Faculty: Jeffrey Skoller
The Escapists is about three immigrant women of color who must fight shame to realize their dreams. Currently, our pilot is in post-production and we are seeking a passionate, resourceful and tech-savvy student to serve as a social media intern. The intern will work directly with the creators to strategize, craft and execute content for all platforms that work best. These currently include but are not limited to Facebook and Instagram. Applicants should have a strong level of experience with all the major social media channels, a demonstrated writing ability, organizational skills, the ability to work both as part of a team and solo, and creativity, empathy and strong listening skills to spare. We ideally want someone for whom the term ‘intersectional feminism’ and the story about women fighting against their cultural shame resonates.
Collaborate with the creators to gain an understanding of how and what we need to communicate to reach our primary audiences. This involves strategizing, research, and creating content and providing information on what content is needed.
Do research (online and in person) on who our primary audience is through a series of questions.
Test out different messaging tactics and highlight the ones that work best and why.
Conceptualize, create and publish daily content (combining both original text and images as well as text, images and videos) that shares stories of our projects and builds meaningful connections and encourages engagement.
Be very responsive to posts from others and opportunities that we can use to engage in interesting discussions.
Employ innovative tactics to grow the audiences on social media accounts and also enlarge our email list with committed audiences who we can pitch our fundraising efforts to.
Compile and update a list of our audience (current and targeted) along with email addresses.
Help create and sustain fundraising campaigns.
Organize and host/help host social events.
Other tasks that come up as part of being in a ‘start-up’ social media environment
COMMITMENT: 3-10 hours a week.
COMPENSATION: Copy-Credit position at the moment, with the aim of becoming a fully paid and long-term position through crowdfunding.
LOCATION: Although much of the work is remote in nature, the candidate should be able to attend meetings and events in the Bay area (Berkeley, SF, Oakland) from time to time.
To apply: please email TheEscapists2018@gmail.com with the following:
– a cover letter explaining your interest in this position specifically
– a resume outlining your experience
– a list (with links as able) of your personal social-media channels, as well as any that you currently manage.
– samples of what you think would make a great instagram/facebook post for this series and why.